Finding its way
The 2015 version of Facebook is being unveiled and it looks a lot like a search engine. A new internal search has been announced and it includes deep searches of posts by Friends, Friends of Friends and Liked Pages, governed by privacy settings. TechCrunch offered a hands on look and came away convinced that it will become a powerful, personalized recommendation engine that could challenge Yelp. HubSpot included four things that marketers can do to prepare for greater visibility as Facebook search evolves.
It is the season for holiday parties so it took a few days and Reuters to finally notice that Bing's role in Facebook search had ended. Facebook had been using Bing to find web results for queries that it could not resolve on its own. Now they are bringing the entire search function in house and there is speculation that they are developing their own search engine to integrate web results with their own user data. The CMS Wire noted that search could be a great opportunity for Facebook to use all of the data it collects but that Facebook web search could fail in an expensive fashion if it cannot provide unique benefits against Google.