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  Jan 15 2015  - Spotting things you'll want to see today.
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This is the January 15 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Watching social videos

Video Watch

“We're increasingly seeing a shift towards visual content on Facebook, especially with video” is Facebook's opening statement to marketers in 2015. The numbers explain why: more than half of their daily repeat visitors click on a video. Twitter provided a proud update on their own Promoted Video program on Tuesday, claiming a 28% lift over other platforms along with users who “sat closer to the screen” and “were more likely to smile”. Twitter is also expected to shortly announce new video capabilities that will increase organic videos in their feed.

There has been some good advice published for marketers who wish to catch the video star. Facebook has published a list of best practices and Imedia Connection provided a quick four point checklist for social videos. The video blog ReelSEO urged their more advanced video creators to go social to be successful in 2015. Agora Pulse provided some clues towards the holy grail of creating a viral video.

One cautionary note was sounded by the Facebook oriented FB PPC blog. Video conversion rates often disappoint in light of the high engagement, but they suggested four steps that conversion oriented marketers should take.


The Facebook Rules Of Engagement

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Gaining organic marketing reach on Facebook has become a challenge but new strategies have emerged that allow marketers to protect and even strengthen their exposure on the world's largest social network.

Download this list of 5 key principles that help posts and apps to gain visibility in the valuable News Feed and see tactics that increase shares of web content while making them user friendly once they are shared.


This ebook is provided courtesy of Act-On.

 


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