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  Feb 5 2015  - Spotting things you'll want to see today.
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This is the February 5 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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3rd Party Links to Google Now

The future of Now

Google Now is the centerpiece of Google's mobile strategy and perhaps the future of its search as well. This week they revealed plans to also turn it into a platform that 3rd party mobile apps will rely on to get the attention of their users. The WSJ Digits blog explained how more than 30 3rd party apps will integrate into the Google Now Card system. Google Now, which was built to answer the user's query without being asked, can now display a Lyft card at the airport to reserve a ride home along with something from Airbnb suggesting places to stay and a language refresher from Duolingo.

The new features sparked obvious debates about privacy along with broader questions regarding the eventual primacy of apps vs the web. Forrester published 5 myths about mobile apps to manage expectations. The new Google Now platform creates at least one more question - should apps encourage their users to interact via Google Now or are they better off retaining more control of (perhaps) fewer interactions. Lyft, for example, might be weary of relying on a company that may be developing a driverless ride system.


Social Media Intelligence 2015

Social Media Intelligence 2015 Download The Report Here

The need for social media intelligence has increased during recent years as social media adoption leads to cost efficient exposure, but missed opportunities can be costly. Organizations are using SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.

Download this SiriusView report for a comprehensive look at the trends, methodologies and technologies involved, identifying the differentiating factors that lead to a truly efficient social monitoring system.


This ebook is provided courtesy of Oracle.

 


The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing

Analytics

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