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  Mar 12 2015  - Spotting things you'll want to see today.
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This is the March 12 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Starbuck's future

Off the cuff

Here are the initial (and mixed) marketing takeaways from this week's Apple Watch announcement.

Venture Beat (a guest post by HyprMX's Dan Laughlin) argued that advertising opportunities would be slow in coming due to issues of scale that discourage new ad formats along with the fact that the watch has no video capability. GigaOm felt that the Apple Watch's features failed to set it apart from its competitors and that Apple's common magic of reinventing devices might not work this time. BGR, on the other hand, posted '5 key ways the Apple Watch crushes Android rivals'.

Apps involving the Watch need to run on a connected iPhone and developers are being encouraged to think in terms of extending the functionality of iPhone apps. One new user device (which Apple has also built into the new MacBook) is 'force touch', where the device will present contextual menus based on a press vs a tap.

The WSJ Digits blog looked at some of the early business apps (including one from Salesforce designed for '10-second interactions'). Since the Watch is largely a notification device Movable Ink devoted their posts to the reasons why email marketers need to focus on an even smaller screen, located on the wrist but still connected to their customers and prospects.


The Video Marketing Handbook

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Video has become the medium with the highest engagement rates on Facebook, and effective brand videos are being created without a significant investment in resources. Video is critical to a social content strategy because it is consumable, memorable, and measurable.

Download The Video Marketing Handbook for expert answers to questions that arise at every step from initial story telling to effective brand video. This resource looks at different video styles for different strategies, budgeting examples, measurement analytics and lead generation follow-ups.


This ebook is provided courtesy of Vidyard.

 


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