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  Mar 19 2015  - Spotting things you'll want to see today.
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This is the March 19 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Is Meerkat marketable?

Meerkat Marketing?

Social media has developed its own version of March Madness via the SXSF festival currently underway in Austin. Meerkat, an app wisely located at the intersection of video and real time, is this year's big winner. Will it have more staying power (and marketing potential) than 2012's Highlight or 2014's Secret?

Meerkat has published its own minimalistic rules on how it works and the blog Pocket-Lint went into more detail on how Meerkat was designed to leverage Twitter for networking, discovery and messaging. Meerkat's focus on Twitter as a real time video platform seems to have hit a social nerve -- on Friday Twitter restricted Meerkat's access to its social graph and purchased live stream developer Periscope as an in-house alternative. Live streaming pioneer Ustream reacted by opening up its internal API to create a DIY market for real time live streaming.

The early marketing efforts using Meerkat do not quite match the buzz. Marketing Land described early usage by NASDAQ, Red Bull and the Miami Dolphins. Social Fresh looked at 3 ways that brands can utilize Meerkat. Examples are hard to come by because Meerkat, like Snapchat, does not archive its content. While real time video seems like it is here for the long term, the exact format seems to be very much a work in progress.


The Instagram Social Marketing Kit

Instagram Marketing Download The Guide Here

Instagram has more monthly avg users than Twitter does and the highly visual and mobile network is an essential channel for social marketers going forward.

Download this 4 part kit for resources that will help to create an effective brand specific Instagram presence. Included are separate guides on brand engagement, measurement, case studies and more.


This ebook is provided courtesy of Simply Measured.

 


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