'AFK' is still an issue for the social giants | To read your copy of Who's Blogging What in your browser click here
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  Apr 17 2015  - Spotting things you'll want to see today.
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This is the April 17 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Don't miss a thing...

While You Were Away

One of the challenges of real time social media is that users also have real lives and even the most devoted mobile users sometimes get distracted from their screens. This week both Twitter and Facebook revealed tactics aimed at keeping the sporadic user up to date and engaged.

Twitter announced a refresh of Twitter.com, which is targeted at what they view as a large, unmonetized audience of logged out users. The Verge analyzed Twitter's strategy of a new curated content home page that can encourage greater use and, more importantly, function as a real time search engine, supported by advertising.

Facebook is testing an effort aimed at logged in with users with 'the away message'. The main newsfeed is increasingly cluttered by paid promotions and messages from distant acquaintances, the 'away message' seeks to algorithmically surface messages from close friends that the user might otherwise miss.

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Also this week, Google again served notice about the increasing value of mobile app content by announcing that it will list content from mobile apps in mobile (Android) searches, even if the user has not installed the relevant app. Search Engine Land explained the major breakthrough in app discovery while Website Magazine published a 'need to know' on the basics of deep linking within apps.


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