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  May 1 2015  - Spotting things you'll want to see today.
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This is the May 1 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Facebook's new News Feed

Balancing Act

In some cases, post reach and referral traffic could potentially decline” is Facebook's blunt and perhaps understated assessment of its latest News Feed algorithm change. Stating an objective of “Balancing Content Between Friends and Pages”, Facebook plans to increase the priority of posts from Friends (over brand Pages), lower the priority of Friends liking or commenting on content and, lastly, relax some rules in order to be able to present sufficient content to users with a limited number of connections.

HubSpot provided more detail on the changes and Ignite Social Media wrote about actions that brands can take that might protect their reach.

ResearchBuzz is one of the publishers expressing frustration at the changes, and Pando Daily speculated that Facebook's motivation goes beyond getting more paid posts to motivating brands/publishers to just post content on Facebook itself.

What's next for the Facebook News Feed? Social Times spotted an interesting test that allows Facebook users to specify the Friends and Pages that they want to see at the top of the feed.


Building ROI from Social Communities

ROI on Social Community Download The Report Here

Online communities are now rewarding marketers by creating consumer behaviors affecting social ROI along with surprising other benefits including new product collaboration and marketing strategies.

Download this ROI Value of Communities White Paper to see how well executed social marketing creates these valuable assets that build brand advocates, generate real-time market research, collect and vet new ideas and identify expertise. Communities provide the context to encourage, support and reward the engagement needed to reach important objectives.


This ebook is provided courtesy of Higher Logic.

 


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