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  May 8 2015  - Spotting things you'll want to see today.
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This is the May 8 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Google+ Collections

Social Interests

Google+ made a rare addition to the social media scene this week when they announced Google+ Connections, described as “a new way to group your posts by topic”. Everyone else viewed it as a Pinterest like effort at creating topic driven story boards. TechCrunch wrote about the significance of Collections -- users at the network are connecting largely around shared interests. Google+ users will be able to follow specific Collections without following an entire user.

The blog Techaeris called Collections “a better way to share” and published instructions for creating Collections while Cnet published a quick 5 tips for getting started.

Reactions to Collections have been mostly positive (perhaps bloggers are just happy to see any sign of life coming from Google+) but Smart Insights looked at the implications for marketers and cautioned that Collections might be best left to accounts that already have a large number of Google+ followers.


The Best Paths To Mobile Revenue

Mobile Customers Download The Report Here

The events of the past few weeks -- Google moving to a 'mobile friendly' algorithm, mobile dominated earnings reports from Facebook and others, Google's mobile search overtaking desktop, consumer fascination with the Apple Watch -- are all reminders that tremendous opportunities exist for marketers who understand and exploit mobile dynamics.

Download this white paper for the experiences and approaches of 250 market leaders; the findings of an important research project conducted by the CMO Council examining outlooks, approaches, measurements and other changes that are leading to important mobile revenue gains.


These research findings are provided courtesy of SAS.

 


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