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  May 14 2015  - Spotting things you'll want to see today.
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This is the May 14 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Instant Articles

Instant Articles

On Tuesday Facebook added an entirely new dimension to the term “News Feed”. The announcement of Instant Articles is both a turning point in mobile content delivery and a return to Facebook's roots as a walled community. A pilot group of nine publishers will be able to adapt very rich content to be served from Facebook's servers into its iOS app. The NYT Bits Blog (part of the nine) described the user experience of Instant Articles and Facebook published their own FAQ as a pdf file. Examples of the first Instant Articles were collected by Digiday.

Facebook's motivation is to improve user experience (faster and richer content) but primarily it wants to keep users in its app instead of leaving for the external publishers. For their part, the publishers wish to accommodate and perhaps grow their Facebook delivered audiences (over the weekend TechCrunch reported on Facebook's new in app search engine that could become a discovery tool for Instant Access articles).

Publishers can either sell their own advertising or pay Facebook a 30% sales commission. The blog Ad Exchanger surveyed the early advertising strategies of the launch publishers and WSJ Digits published the specs and rules for the advertising that Instant Articles will support.

The big social networks and Google all seem to be migrating from content discovery to delivery. ReadWrite spoke about the growing trend of walled gardens where the huge traffic drivers are trying to keep users on their own sites/apps rather than sending eyeballs elsewhere.


The Secret Handbook For
Email Marketing Superheroes

Email Superhero Download The Handbook Here

Digital marketing economics continue to evolve and one fact has consistently risen in importance -- every business needs an email marketing superhero. Email marketing remains the ROI and customer retention foundation of digital marketing departments.

Digital marketers should download this handbook for a comprehensive but fun guide with one purpose - to make them the world's greatest email marketers. It describes and explains some little known techniques used by the largest and most sophisticated email marketing departments -- proven strategies on list growth, maintenance, segmentation, copy/design, social media integration, testing and reporting.


This handbook is provided courtesy of Campaigner.

 


The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing

Analytics

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