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  May 22 2015  - Spotting things you'll want to see today.
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This is the May 22 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Instant Articles

Looking to buy

Google, like every other major digital marketing platform, is trying to keep visitors on its pages as long as possible. Especially if they are about to buy something. So it is no surprise that details are emerging about a 'Buy Button' that will allow users to complete a purchase entirely within a paid search listing without having to visit the actual selling merchant. Search Engine Watch explained how the Google Buy Button is expected to work; creating an Amazon like situation where users store their payment information once with Google and use it to purchase from multiple selling merchants.

Practical Ecommerce looked at the commerce implications and saw a possible shift in importance between organic and paid/buy button listings. Ad Age explained why the Buy Button could be a big deal since it will provide a direct link between an ad and a sale.

Commerce will get a boost on YouTube even sooner. On Thursday YouTube announced that TrueView pre-roll video ads will allow merchants to include offers, images, and of course, a button to buy.


The Modern Marketer's Guide:
Email Deliverability

Email Deliverability Download The Guide Here

Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today's complex technical landscape. Email remains at the top of the marketing ROI list but dollars are lost when important messages never get delivered.

Download these tactics that get more emails delivered with the latest intelligence related to e-mail deliverability best practices, the internet service provider (ISP) landscape, international regulations, and the truth about Gmail's interface changes. There's also a handy FAQ at the end.


This guide is provided courtesy of Oracle.

 


The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing

Analytics

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