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This is the June 4 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Pinterest Buy

Buy It

Pinterest is second to Facebook in the generation of social referral traffic; Twitter is a distant third and no network can match Pinterest as a service that people use to find things that they like. Those are just two reasons why this week's announcement of a Pinterest 'Buy It' button has earned so much attention. Econsultancy explained how the Buy It button will work -- users will not have to leave the Pinterest app, payment will be handled via credit card or Apple Pay and Pinterest will monetize the transaction as an advertising enhancement instead of taking a traditional ecommerce cut.

HubSpot made the case that the Buy It button could dominate social commerce. Get Elastic took an in depth look at the overriding concept of commerce being conducted beyond the storefront, where customers never see the product page and sellers must rely on their merchandise and social traction to build sales. There will also be increasing pressure on APIs to supply real time inventories and pricing.

The Buy It button is being rolled out for top tier merchants including Macy's and Nordstrom but a more modest group can gain access if they use the Shopify or Demandware platforms. The best route for everyone else is to get their name on a waitlist that Pinterest has established.


The Data Behind Effective Subject Lines

Subject Lines Download The Research Here

This ebook goes beyond the speculation to provide up to date research from millions of emails sent in 2015. It takes much of the guesswork out of subject line testing by revealing keywords and headline types that drive the highest engagement rates.

Download the research and analysis to build a streamlined testing framework that will improve your marketing efforts towards conversions and brand perceptions along with positioning that can be leveraged in social and other channels.


This guide is provided courtesy of Return Path.

 


The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

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