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This is the June 26 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Shopping on Twitter

Summer of Social Shopping

In 2015 the major social networks have embraced direct selling in a big way. In February Facebook announced that sellers could integrate their product catalogs into 'Dynamic Ads'. In May Google borrowed from Pinterest to create Google+ Collections and then channeled their inner Amazon for a self contained buy button. Pinterest's own 'Buyable Pins' emerged from inevitability earlier this month.

This week, the mall went to Twitter with the announcement of product and collection pages. Product pages can be reached via a (probably paid) Tweet and can then either send the user to an external website or use the Twitter Buy Button. Collections are groups of product pages that certain brands can 'curate' (Twitter said that it will increase the number of curators but did not say that it would open it up to everyone). Danny Sullivan of Marketingland provided extensive detail on how Twitter engineered the user experience; Social Media Today covered the basics in their post.

Overall the reaction has been mixed. AdWeek wrote that Twitter was creating new opportunities for retailers; Forrester analyst Nate Elliot was pessimistic, citing data showing that search engines were 4x as popular as social networks for adults researching product purchases.


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The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

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