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  Jul 10 2015  Subscribe    Twitter    Facebook    Archives    Contact  

This is the July 10 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Clicks get real

Facebook clicks get real

Facebook made two changes this week, affecting opposite ends of their business model. The common denominator between the two is that they both seem to further devalue the once mighty “Like”.

On Wednesday they announced that their PPC advertisers could elect to stop paying for Likes and Shares, with charges applying only to clicks that drive traffic to a website, an app or Facebook's “Buy Now” button. Marketing Land provided details on how the changes will be implemented and Ad Age ran down the implications for advertisers, which aren't as simple as they seem at first glance. Facebook has obviously done the math and feels that the increased competition for real clickers will generate revenue that allows them to essentially give away Likes and Shares. Despite the changes, Facebook's social currency is still a factor for marketers. Social Media Today provided the updated rationales of why content still needs to be liked and shared.

Then, yesterday, Facebook added a human touch to its News Feed algorithm when it announced that users would be able to specify the connections that they want to have priority. There is also a new feature that facilitates brand Page discovery. HubSpot looked at the implications for marketers, where quality, once again, is triumphing over quantity.


10 Things You Should Be Doing On LinkedIn

10 Things To Do on LinkedIn Download The List Here

LinkedIn has evolved into a powerful lead generation tool for many businesses. Features like Publisher and Groups have become powerful tools for connecting with prospects and customers. With so many great features, it can be quite challenging to find the mix that best fits your needs.

Download this list of 10 key benefits that add up to an effective LinkedIn social strategy. The objective is to establish your company presence, attract and engage followers, and generate leads for your business.


This guide is provided courtesy of Act-On.

 


The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

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