M is a short name for a long term Facebook strategy | To read your copy of Who's Blogging What in your browser click here
Who's Blogging What Who?
  Aug 27 2015  Subscribe    Twitter    Facebook    Archives    Contact  

This is the August 27 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


Our Privacy Policy clearly states that we will never sell, rent, share or do anything else with your email address that you wouldn't do yourself.



Share this newsletter:

Share a copy of this newsletter on Twitter Share a copy of this newsletter on LinkedIn Share a copy of this newsletter on Google+ Share a copy of this newsletter on Facebook

M is the Message

“M”

Facebook's Messenger has 700 million users and no obvious monetization plan, a situation that Mark Zuckerberg was asked to explain during last July's earnings call. His answer indicated that Facebook has learned a lot from its early mistakes: “the ads and monetization would perform better if there was an organic interaction between people using the product and businesses”.

Yesterday, Facebook revealed an ambitious plan to allow those organic interactions to occur when it announced “M” (in beta) a personal assistant that is similar to Apple's Siri, Microsoft's Cortana, Google Now and Amazon's Alexa. The WSJ Digits blog explained how M will work and how it differs from its competitors.

The differences are significant. Wired explained how M will rely on a hybrid of human and artificial intelligence. A staff of customer service reps will intervene when necessary, while the AI portion will watch the humans closely to learn (and then get rid of as many as possible). M is designed to conduct commerce transactions but it does not yet tap into Facebook's social graph. The potential in that area is great since the user could ask M what a relative might want for his/her birthday; M could then scan their Facebook Page and interactions to feed a powerful recommendation engine. Businesses who see a large amount of traffic coming via M might also be able to invest in a customer service center entirely within Messenger/M.


The Digital Trends Of The Year

Digital Trends Download The Research Here

Based on a global survey of more than 6,000 digital business professionals, this report explains why customer experience has become the key digital marketing imperative for 2015. The report touches on important developments in social, mobile, content marketing and more.

Download the Digital Trends Briefing created in partnership between Econsultancy and Adobe, to view the trends and tools that are enabling exceptional customer experiences and providing competitive advantages in digital marketing efforts.


This report is provided courtesy of Adobe.

 


The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

Radar Screen


Share this newsletter:

Share a copy of this newsletter on Twitter Share a copy of this newsletter on LinkedIn Share a copy of this newsletter on Google+ Share a copy of this newsletter on Facebook



Twitter We also have a great Twitter feed, please don't forget to follow. Twitter




You are receiving this newsletter because our records indicate that you subscribed to the web marketing version of Who's Blogging What. If you wish to be removed from the list please use the link below. Our customer service is at service@whosbloggingwhat.com.
We welcome your comments at feedback@whosbloggingwhat.com or via our web site.