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  Oct 15 2015  Subscribe    Twitter    Facebook    Archives    Contact  

This is the October 15 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Facebook Lead Ads

Some things borrowed

Two highly promising digital marketing tactics have found impressive new homes.

Facebook has announced “lead ads” which eliminate the need for a landing page and, most importantly, the user challenge of filling out a form on a mobile device (which Facebook says are 38.5% more time consuming compared to desktop versions). Users who click on a lead ad will be shown a Facebook generated form pre-populated with (editable) information from their Facebook profile (in much the same fashion as a Twitter Lead Gen Card). Jon Loomer published an extensive walk through of the setup process and Facebook has created a comprehensive FAQ in their Help section.

Marketers are easily excited about anything that makes it easier for users to respond with information. Buffer offered four ways that lead ads can change social advertising and VentureBeat touched upon the benefits of CRM integration since Salesforce, Marketo and others are already set up to accept lead ad data for those who want to go beyond the basic csv file download.


“Lookalike” audiences are already popular components of social marketing strategies (primarily through the Facebook Custom and Twitter Tailored audience programs. They have now come to Google AdWords as Customer Match. The 360i blog explained how marketers can upload customer lists to target existing contacts as well as similar prospects. Econsultancy explained what Customer Match means for marketers and early adopter WordStream shared news of an encouraging start - Customer Match has a higher email match rate than did the Facebook program and was much higher than Twitter's results.

How To Grab User Attention

Experience Optimization
Download The Ebook Here

Page views today frequently last less than four seconds as the competition for user attention increases. Providing the right experiences to deliver customers has become an essential component of digital marketing that can dramatically affect ROI on all efforts.

Download the Experience Optimization ebook for cost-effective ways to improve your digital marketing strategy and to get more out of your marketing budget. It provides a checklist for understanding your online audience's unique needs and preferences along with case studies showing how experience optimization is being used today.

This report is provided courtesy of Optimizely.


The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing


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