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  Oct 23 2015  Subscribe    Twitter    Facebook    Archives    Contact  

This is the October 23 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Facebook Search

What the world is saying

Social networks aren't just about people anymore. In the past few months there has been a shift towards events and interests, with much of the conversation occurring outside of any carefully designed personal network. Google+ has built Collections, Twitter has its Moments and, yesterday, Facebook announced that it has dramatically expanded its search index “so that in addition to friends and family, you can find out what the world is saying about topics that matter to you”.

TechCrunch explained how this shift towards real-time news could change the nature of what is posted on Facebook as the rules of discovery have been thoroughly reworked. Pocket Lint gave the overview of how the new search will work. GigaOm predicted that, while the new search won't replace Twitter, it does become part of Facebook's overriding goal of never having users leave.

New rules for Facebook SEO will probably come next, as brands seek to gain authority and produce posts that will surface in queries relating to the customer base. Facebook's algorithm will use approximately 200 factors emphasizing prior user engagement and profile information but it will also be assigning a reputation score for news sources.


Creating A Mobile App That Works

Apps that work
Download The Guide Here


Mobile users spend approximately 90% of their time with apps as opposed to mobile websites. Apps that meet a user's expectations provide a deep level of engagement on a regular basis, building an essential link between customers and your company.

Creating the right mobile app is an important investment that must be done right. Download this free guide to see how apps can make the proper first impression that leads to download and usage, how to get high ratings and proper onboarding that creates a positive user experience and relationship.


This report is provided courtesy of Optimizely.

 


The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

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