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This is the January 21 2016 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Snapchat's time has come

Snapchat's year

It is 2016 and Snapchat looks a lot like Facebook did back in 2007. The millennial network now has 13% of US adults aged 35-44 (Facebook had about 15% of adult internet users in 2007). Snapchat is already fully grown in terms of video views, delivering more than 7 billion video clips a day, a scant billion behind Facebook. Snapchat's Discover content platform has 19 strong channels, including one by the Wall Street Journal. Unlike the messages that made it famous, Snapchat isn't going away anytime soon.

Ad Age has explained Snapchat's emerging advertising program, which seems to be built along the lines of Facebook's. Digiday looked at the challenge of demonstrating that Snapchat ads can have a lasting effect and AdExchanger forecasted the implications of an upcoming Snapchat advertising API.

Just like Facebook in 2007, organic reach still exists on Snapchat and brands are taking advantage of it. Usabilla displayed six of the best brand campaigns and Social Media Examiner listed 5 ways to improve your Snapchat marketing. With an eye towards non-millennials who need to catch up, the Wall Street Journal published a very helpful 'How To Use Snapchat'.


The Modern Marketers Guide To Video

Making the most of video
Download The Guide Here


Video, in all of its different forms, remains the engagement leader and an essential content marketing medium across social and search channels.

Promising new video marketing tactics are emerging. Download the Modern Marketer's Guide for a comprehensive overview including:

  • What it means to narrowcast (and why you'll want to do this)
  • The six steps to purposeful, measurable video marketing
  • Ways to use video throughout the funnel
  • The metrics you need to track as a successful video marketer

This guide provided courtesy of Vidyard/Oracle.

 


The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

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