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This is the February 18 2016 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Facebook Instant Articles

Worth the wait?

Facebook's Instant Articles mobile publishing platform was launched last May to host content from top tier publishers such as the New York Times, the BBC and BuzzFeed. Yesterday, Facebook announced that the same platform, complete with ad revenue sharing, will soon be available to anyone with a web page. Marketing Land explained the basics of Instant Articles, in which publishers take the uncomfortable step of placing content on Facebook's servers to create a richer, faster user experience within the Facebook app.

Instant Articles may not be for everyone. TechCrunch explained the restrictions that Facebook places on publishers and Buzzfeed took a sobering look at the economics that small publishers might face.

Still, additional rich organic exposure on Facebook can only be a good thing. Econsultancy provided “what publishers need to know” and full details can be found in the Facebook Developers section.


Book Excerpt: The Art of SEO

Art of SEO
Download The Excerpt Here


Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy.

Download this 141 page book excerpt for an array of effective tactics from basic to advanced, this new edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape.


 


The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

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