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This is the February 25 2016 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Goodbye Right Column

No longer right

Google redesigned the cornerstone of desktop discovery this week and, as a result, organic desktop results got pushed further down the fold. Text ads will no longer appear on the right hand column, replaced by three, or sometimes four ads displaying above the organic results. Search Engine Land published a FAQ with all of the changes and WordStream listed what marketers need to know about the redesigned results page. Hubspot's analysis is helpful for marketers who are not strictly SEM focused.

The reaction has been mixed and many blogs advised search marketers to turn off or review automated bidding systems until the effects become better known. MDG was among the blogs predicting that CPC rates will go up as competition for the four top spots intensifies. Larry Kim looked at the biggest winners and losers and WordStream provided data on click rates by position, with an intriguing suggestion that the third slot could have some potential.

The clear loser is organic search and it has been noted that Google's own search algorithms wouldn't think very highly of landing pages that are dominated by paid ads above the fold.


How/why Programmatic is Working

State of the Industry 2016
Download The Report Here


Marketers have enthusiastically embraced the programmatic era: an incredible 98% of marketers are planning to maintain or increase the coming year's budget for programmatic. With a strong grasp on social - and more ambitious investment in mobile - marketers are dramatically shifting their resources towards programmatic and retargeting and are enjoying significant benefits.

Download this industry research report to see exactly how 1,050 US marketers are adopting new marketing opportunities brought about by programmatic advertising and taking advantage of the programmatic & retargeting benefits.


 


The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

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