Getting in front of key targets on two more networks | To read your copy of Who's Blogging What in your browser click here
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  Mar 10 2016  Subscribe    Twitter    Facebook    Archives    Contact  
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This is the March 10 2016 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Pinterest Targeting

More social targets

Retargeting, as it apparently must for all social networks, came to both LinkedIn and Pinterest in the past few days.

First, LinkedIn announced Account Targeting under the umbrella of an account based marketing initiative. Businesses will be able to upload their account lists to be matched with contacts in LinkedIn's user file. Unlike Twitter, Facebook and Google the matches will occur at the company rather than the individual level. Marketing Land provided an overview of how the program will work including fine targeting options that will allow advertisers to set targeting criteria within companies.

Then on Tuesday Pinterest announced its own “customer database targeting” along with advanced interest and keyword targeting. Social Media Today provided a walk though showing how the new features will work and TechCrunch argued that the ability to target interests and keywords could be especially powerful on Pinterest where users tend to visit at different points during the buying process.


Mapping the Customer Journey

Understanding Customer Journeys
Download The Report Here


Learn how the process of developing buyer personas and mapping the customer journey creates tangible benefits towards an improved customer experience - and a solid platform for revenue generating relationships.

Download this report to see why 88% of companies say that their growth depends on personalizing the customer experience, and how they are developing the resources to do so. The guide provides a strategic perspective and proven tactics you can employ to design a customer experience that drives increased engagement and revenue.


Report provided courtesy of IBM Marketing Cloud.


 


The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

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