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This is the March 17 2016 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Instagram's Filter

Instagram's new filter

Instagram became a bit less instant on Tuesday with an announcement that it will begin sorting its feed algorithmically. Instagram was built upon simplicity and spontaneity. Users could snap a photo and instantly share the moment with their network, just as they could with short messages on Twitter. Instagram's move away from reverse chronology came 34 days after Twitter made the same move.

Instagram provided its rationale for the change in a New York Time's interview -- users were missing 70% of the posts in their reverse chronology feeds (what they didn't say is that paid ads might become the best ways for brands to beat the algorithm). Digiday had already explained why brands predicted and accepted this change last month along with a list of expected winners and losers. WebSite Magazine published an updated list of six marketing best practices.

Two studies seemed to confirm the necessity of the change. Locowise and Quintly published independent studies showing that growth was slowing and engagement dropping on Instagram. Locowise also added some perspective, reminding readers that Instagram is “still the platform to beat in terms of engagement”.


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