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This is the April 7 2016 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address here.


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The live map of live videos

Facebook ups Periscope

It has been well know for awhile that Facebook likes live video. What we didn't know until yesterday was exactly how infatuated Facebook has become. Yesterday's announcement contained a number of new features that essentially leverage the power of the Facebook network to create a preferred viewing environment. Videos can be shared with specific Friends (so that family members can watch a birthday party) or with Groups or Event attendees. Marketing Land ran through a listing of the new features.

The WSJ brought readers up to date on the recent history of Facebook Live, Meerkat and Periscope as live video became a hot topic in 2015 (YouTube Connect is expected to join the field soon). Social Media Today wrote about the poor signal to noise ratio of the live platforms so far. Only 3% of Periscope users create videos, 97% just watch.

Facebook obviously hopes that its discovery tools will help and it announced a new video search engine this morning. Just to be sure they are also providing “financial incentives” to quality video publishers. To help regular brands get involved the blog AllBusiness compiled “12 Unique Ways to Incorporate the Latest Video Platforms” into marketing efforts so that everyone can get on the map in this live video gold rush.


6 Best Practices for Influencer Marketing

Influencer Marketing
Download The List Here


Influencer Marketing is an important part of the social marketer's game plan. It creates a low cost opportunity to tap into a network already trusted by consumers, turn fans into advocates, and generate both insights and leads.

Find out how to significantly increase your effectiveness on Facebook, Twitter, Snapchat and all major networks by downloading these 6 key tips. The list provides valuable advice on how to locate, evaluate, approach and motivate influencers who can have a significant effect on your social efforts and ROI.

List compiled and provided courtesy of Sysomos.

 


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