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This is the April 21 2016 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address here.


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The AMP factor

Mobile's AMP factor

Google has a long term obsession with speed and it is becoming increasingly clear that fast loading mobile pages will be easier to discover. In late February Google announced that “we'll make it easy to find AMP web pages in relevant mobile search results” and yesterday they added that Google News will feature “a new AMP carousel filled with important headlines and stories of the day”.

AMP is, of course, Accelerated Mobile Pages, an open source initiative (led by Google, Twitter and others) to create standards for faster loading mobile pages. It does this by severely restricting JavaScript, adding some native capabilities and actively cacheing content. While desktop surfing has become a resource intensive battle between ad blockers and JavaScript based interruption marketing, AMP essentially weakens JavaScript so that it can do little more than facilitate fast loading.

The Mainstreethost blog published an overview of how AMP works and Moz looked at how AMP will affect SEO and other aspects of digital marketing. AMP has published their own getting started guide and Ignite provides instructions for using the WordPress plug-in.

What about the revenue from JavaScript supported advertising? WebSite Magazine found ad networks that are serving AMP compatible ads while Digiday reports that AMP ads don't load as quickly as other content. Google and the others are undoubtedly working on it with all due speed.


Understanding Social Media ROI

Social Media ROI
Download The Report Here


You can get a true handle on Social ROI for your brand by breaking down the goals of your social strategy, establishing appropriate metrics, and setting up the right tools and processes, you can get a handle on Social ROI for your brand. This is the key step for allocating resources efficiently and for justifying social media to management.

Downloading this guide for the proven techniques used to allocate resources, improve performance across campaigns, and ultimately drive better results for the entire business via social.

Reported provided courtesy of Falcon Social.

 


The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

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