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  May 12 2016  Subscribe    Twitter    Facebook    Archives    Contact  

This is the May 12 2016 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address here.


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New image for Instagram (video)

Instagram's new image

Instagram did some work on its visual appeal this week, announcing new logos and apps designs. The main logo pays homage to the rainbow of the old but it now suggests a cell phone camera as opposed to the 1970s era retro point and shoot. The functionality of the apps has not changed but the design has been minimized and is now black and white. Design chief Ian Spalter went on Medium to explain the strategy and process behind the changes, noting that the black and white app will provide a cleaner background for user supplied images. The response to the new logo was mixed with AdWeek expressing concern that the new logo might not stand out on a crowded screen full of other colorful icons.

Instagram also added a significant operational enhancement yesterday with the addition of Dynamic Ads (the same units had been known as Dynamic Product Ads in their Facebook life). Dynamic Ads offer sophisticated retargeting, calling up the right product and the right image based on the user's browsing history. Social Media Today explained why dynamic ads have become popular and why they will most likely look good on Instagram.


Email personalization:
How to optimize demographics

Email Personalization
Download The Report Here


Personalization is critical to maintaining long-term engagement and maximizing conversions. This guide provides step-by-step strategies to use demographic and behavioral data to personalize and target email content. Strategies are illustrated through detailed case studies.

Downloading this guide for important and helpful guidelines on maximizing the return on email marketing efforts:

  • 8 ways brands can use available marketing tools to start personalizing email campaigns
  • Practical ideas on customizing campaigns based on attributes that define your customers
  • 7 key consumer attributes that can enhance email messages
  • Real-world case studies on successful implementation of customer personas based on demographic attributes

Reported provided courtesy of Yesmail.

 


The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

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