Augmented gets real

Pokémon Go interrupted an otherwise quiet summer week to suggest to marketers that the next big thing may be here. With usage numbers approaching those of Snapchat and an 11% penetration on Android phones, Pokémon Go has something real to say.

Marketing Land declared that “The past week will go down in marketing history as the point when augmented reality (AR) became a real thing”. Digiday provided a rundown of how brands were using Pokémon Go on social media and Bloomberg explained how local businesses were buying 'lure modules' to drive foot traffic. Some blogs had spotted the phrase 'Sponsored.MacDonalds' in Pokémon Go's code and on Wednesday CEO John Hanke confirmed and provided additional details on monetization

The underlying psychology of augmented reality marketing was the subject at Silicon Angle. Econsultancy provided guidelines for entering AR marketing while Website magazine showcased some of the early examples of AR marketing apps.

So a summer diversion may be revealing marketing opportunities for 2017 and beyond, if marketers know where to look.

• Introducing Memories [Snapchat]
• 7 Steps to Create and Measure Winning Facebook Ads [Aweber]
• Ultimate Facebook Ad Types Cheat Sheet [WordStream]
• Your Step-By-Step Guide To Updating To The New Facebook Pixel [PPC Hero]
• 23 Brilliant Twitter Cover Photo Examples From Real Brands [HubSpot]
• 3 Easy Ways to Enhance Your Carousel Ads [Ignite Social Media]
• 25 Great Right Column Ad Examples to Inspire You [AdExpresso]
• Facebook Messenger Platform gets updated: here's what you need to know [Marketing Land]
• Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips [Top Rank Blog]
• A Complete Guide to Instagram Marketing [Buffer]

• What could be causing your CTR/RPM to be lower on mobile? [Inside AdSense]

• What We Can Learn From Heat Map Studies to Improve Our Calls-to-Action [Moz]
• Mobile Navigation Via Taps and Gestures Instead of the Mouse [Noupe]

• 5 Things Every Email Marketer Needs To Know About Forms [Get Response]
• Inbox by Gmail - what to consider when creating email campaigns [Campaign Monitor]
• Marketers: Email prompts are trendy but dangerous [Venture Beat]
• How the Retail Industry Uses Email Automation [Movable Ink]
• Inline CSS in HTML Emails: Enhancing Compatibility and Styling [Email Monks]

• Using the Google Analytics Site Search reportsDelete [Loves Data]
• Instagram analytics: 7 metrics every marketer should trackDelete [Talkwaker]

• Twitter will tell brands more about people who see their tweets, visit their sites [Marketing Land]
• Facebook Messenger Adds 3D Touch Support on iOS [SocialTimes]
• eBay goes AMP, sign it might break out past news? [Search Engine Land]
• Messenger Starts Testing End-to-End Encryption with Secret Conversations [Facebook]

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