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This is the July 28 2016 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address here.


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The new number 3

The New #3

Digital marketers who have been feeling constrained by the Google/Facebook oligarchy were given reason for optimism this week when Verizon acquired most of Yahoo's media assets. Yahoo already ranks #3 in terms of unique visitors and now AOL's programmatic advertising platform can provide dramatic new opportunities in Verizon's mobile world.

The 360i blog looked at what the deal means for digital marketers, focusing on the increased audience scale and the tools that will be available to reach it. Fast Company predicted the strategy that Verizon EVP Marni Walden will follow as she attempts to build out Verizon's digital advertising business. AdExchanger explained the cross device benefits that will emerge when Verizon can tie a device ID to Yahoo's audience.

The future of Tumblr, largest social component in the deal was analyzed by Fastco Design and the email marketing implications of combining aol.com and yahoo.com drew Experian's attention.

The most reliable signs of a significant digital marketing deal are privacy concerns. PC World issued that confirmation by describing the problems that can arise when a digital carrier triples as a media source and an advertising platform.

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8 Reports That Every Marketer Needs

Top Reports That Every Marketer Needs
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Technological advances have sparked a shift in the classic buyer's journey - the relationship between brand and buyer is no longer owned by the sales team, but by marketers. The old style of marketing reporting no longer applies and is not effective.

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The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

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