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This is the August 4 2016 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address here.


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Instagram stories

Same old Stories?

Back in April Mark Zuckerberg was asked to explain the advantage of Facebook LIVE over the established Periscope by Twitter. His answer focused not on the features offered but instead on the scale of the audience involved. All other things being equal, anything done on Facebook will be seen by more people than if it is done anywhere else.

That same strategy surfaced on Tuesday when Instagram introduced Stories, which, at first glance, seemed to be a direct copy of the Snapchat feature of the same name. Buffer published an overview of how Instagram Stories will work along with some ideas as to how brands will be able to use them. Instagram quickly updated it's Help Center with the full details needed to create Stories. The blog 360i created an infographic proving that there are key differences between the competing Stories and HubSpot provided a streamlined 'simple' guide for marketers.

Brands appear to be welcoming Instagram Stories. Marketing Week pointed to research showing that 22% of digital shoppers browse products on Instagram, compared to 14% on Snapchat. Ad Age followed the experiences of brands that are already telling Instagram stories, along with the reasons why Instagram has always been considered to be more brand friendly than Snapchat.

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Email Marketing Benchmarks Study

Email Marketing Metrics
Download The Research Here


IBM Marketing's annual report of email marketing benchmarks is back, offering marketers 25 open, click-through, list churn and mobile metrics to help determine the key leverage points in their own efforts.

Download and save a copy of the report for hard to find insights and industry data that can be used to improve any email marketing program.

Benchmark study provided courtesy of IBM Marketing Cloud

 


The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

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