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This is the February 9 2017 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address here.

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Through Pinterest's Lens

A thousand words

Snapchat and Instagram may have to step aside in their quests for social media visual supremacy. Last month, Pinterest discovery engineer Kevin Ma described Pinterest's efforts to use machine learning to recommend Pins. Then, yesterday, Pinterest announced three new features that seem to weaponize that research to provide breakthroughs in visual search and discovery.

The shiniest of the new features is called Lens and it allows users to take a picture and be presented with related Pins. Venture Beat provided the details of how Lens will work. In its engineering blog Pinterest proudly offered the example that taking pictures of strawberries will return recipe ideas and not simply other pictures of strawberries.

Instant Ideas is a new feature that is obviously built upon the machine learning research. Users will be able to tap a circle on a Pin to be presented with related ideas. The third feature, Shop The Look, will analyze a Pin to recommend individual accessories that can compliment an article of clothing in the Pin. TechCrunch put Pinterest's visual search efforts in context along with the marketing implications.

Marketers, still grappling with the effects of voice search now have images to contend with as well. Text search just doesn't look the same anymore.

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10 Key Marketing Trends For 2017

Top 2017 Trends
Download The 2017 List Here

With 2.5 quintillion bytes of data created every day it's getting harder for digital marketers to separate the signals from the noise and to focus on the opportunities that can help them to exceed their 2017 goals.

Download IBM's list of top 2017 marketing trends key marketing trends for 2017 for expert observations with an eye toward keeping you ahead of the shifts that are rapidly transforming channels (mobile, social, email), technologies (cognitive, advertising, analytics) and strategies (customer success, center-brain marketing, buyer journeys).


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