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This is the March 10 2017 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address here.


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Facebook Messenger Update

Year Of The Bot

Chat bots have had no problem proving their value in customer support and they are now moving strongly into customer acquisition and sales as well. A recent study described in AdWeek found that 86% of respondents were just fine with being promoted via bot.

Facebook is working tirelessly to create a business friendly bot environment and this week they announced significant user changes in the new Messenger Platform 1.4. They updated their Persistent Menu capabilities so that brands could guide users through purchase decisions with image based navigation comparable to a browser or traditional app. They also improved social sharing and deep linking. VentureBeat described the new features and their possible impacts.

The excitement about chat bots is very hard to miss. B2C published two posts on how to create and then make a Facebook Messenger bot discoverable. MarTech also provided helpful advice for anyone planning their chat bot strategy. Digiday asked major brands about what they have learned from using bots and, before they are taken completely out of the loop, MarTech described the steps that humans can take to remain useful in the coming world of bot-to-bot marketing.

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The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

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