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  Mar 24 2017  Subscribe    Twitter    Facebook    Archives    Contact  

This is the March 24 2017 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address here.


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Facebook Collection

Facebook announced a significant new ad format yesterday and the aptly named “Collection” combines some well established Facebook marketing features. As VentureBeat noted, Collection offers the immersiveness of a Canvas ad with the catalog based inventory of a Carousel. To maximize mobile delivery the Collection is served from Facebook's server in the same manner as an Instant Article.

What can't Facebook do? Apparently they can't close the ecommerce sale because their new ad format requires the user to jump to an external web site or app to complete the purchase. Marketing Land provided details on how Collection will work and Facebook has set up a page in their Help Center to get marketers into collecting.

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Ten Tips Towards Video Marketing

10 Steps Video Marketing
Download The List Here


The need for a power video strategy has become even more essential for digital marketers in 2017. Luckily, video has also become a low barrier program for marketers to explore.

Download this list of 10 tips, courtesy of IBM, to see how digital marketers are using video in social media and email to drive engagement and revenue.



The most useful posts of the week
   Social Media

   Search Marketing

   User Experience

   Email Marketing

   Analytics

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