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  Apr 20 2017  Subscribe    Twitter    Facebook    Archives    Contact  

This is the April 20 2017 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address here.

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Facebook f8 had a lot to like

The power of F8

The Facebook F8 Developer Conference that ended yesterday didn't provide a trove of immediate opportunities for marketers but it is the best source for directional guidance on the future of social media as Facebook sees it.

The overall themes should sound familiar and evolutionary. The emphasis from images to video to enhanced video now moves into augmented and virtual realities. Facebook's long term goal of creating an environment that users never need to leave seems to have a modified objective - now users should never have to leave Messenger because of an enhanced bot ecosystem. To move things along Facebook announced that third party apps would be able to track their users in Messenger.

Mark Zuckerberg seemed most enthused about the Facebook camera becoming an augmented reality platform, opening up the AR toolkit to outside developers.

Facebook also provided a glimpse into the secretive agenda of “Building 8” which include technologies allowing people to type with their brains and listen with their skin. Back on planet earth, Buffer listed ten of the major announcements and what marketers need to know about them.

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Social Media Event Marketing:
9 Simple Steps

Social Media Marketing for Events
Download The Guide Here

Nearly 25% of traffic to ticketing and registration pages comes from social media. With the right social media event marketing strategy, you can drive even more traffic - and turn more of those views into ticket sales and registrations.

Download these nine simple steps to develop and improve your marketing strategy across the six most popular networks, including how to:

  • *Prioritize which networks to use, and how to save time while using them
  • *Increase engagement on social media during promotions and the event itself
  • *Measure results and see which of your efforts drove ticket sales or registrations

Guide provided courtesy of Eventbrite


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