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Email Marketing Resources  — 2016

Email remains the ROI linchpin for digital marketers and the cleanest way for them to communicate with customers and prospects on their own chosen terms. The primary obstacles to these lofty goals are related to list acquisition and creative approaches needed to stand out in crowded inboxes. Throughout recent months WBW subscribers have been receptive to information on new sources of names for their list, effective subject lines, proper use of images and calls to action that work. Deliverability remains a critical interest along with ways to accommodate the increasingly high percentage of users who choose to view their emails on smaller mobile screens.

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Adestra is a UK based email technology firm. Their blog is a great source to learn what is actually working in email marketing, from font and color selection to proper timing and list building through social media.

Why they rock:

 

Campaign Monitor is a popular ESP for small and medium size businesses. Based in Sydney, their blog provides a good look at the entire email ecosystem with ideas on list building via social media and optimzing emails for the different delivery platforms.

Why they rock:

 

Litmus creates email marketing testing and tracking tools that help to optimize performance. Their blog focuses on design elements that boost engagement and they stay on top of developments enabling effective design on mobile devices.

Why they rock:

 

Marketing Land does a great job covering all areas of digital marketing and their email reporting is outstanding, focusing on best practices for integrating email into comprehensive marketing programs. Their overall expertise in areas like social media and user experience often act as the foundation for well grounded email strategies.

Why they rock:

 

Email On Acid is an email testing and analytical company. Their blog is very pragmatic, enthusiastically exploring any issue that could hinder or help email ROI. They provide useful information on how to optimize for different delivery clients and mobile apps. They have a passion for finding the right creative formulas to make an email effective.

Why they rock:

 

These blogs were selected because they were found to be the most useful in their field by the subscribers of Who's Blogging What. Every Thursday subscribers are given access to the newest and most helpful blog posts covering all aspects of digital marketing. You can try the newsletter (free) here.


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