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Search Marketing Resources — 2016

Search marketing still reigns as the champion of user intent. It is the one channel that is available real time as the user tasks through a purchasing decision. The major search engines have always tried to deliver the most satisfying content but their tactics are changing. Keywords and links are being downplayed in favor of semantic analysis. Structured markups can help engines get the job done and earn suitable rewards. Mobile search has its own world of challenges. The concept of a search engine itself is changing as networks like Pinterest can answer queries visually and Twitter has the answers in real time. Here are the five most useful blogs for marketers who need to stay on top of search in 2016.

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Search Engine Land is an important daily read for any marketer who is even tangentially reliant on search. It is when new opportunities emerge, however, that SEL truly stands out. They will thoroughly analyze new features, suggest uses, estimate value and place everything in historical perspective as soon as Google or any of the other key players comes out with something new.

Why they rock:

 

Razor Social constantly finds, evaluates and recommends tools that can boost the productivity of digital marketers within social media, analytics as well as search marketing. Their posts on search marketing are valuable because their detailed analysis of search tools help to minimize the learning curve and they provide perspective on how to integrate new search efforts into an overall marketing plan.

Why they rock:

 

Moz started as an SEO consulting firm and now markets a suite of products for search, social and content marketers. Their blog stresses the basics of good SEO and SEM practices while also offering a sound analysis of new tactics and strategies as they emerge.

Why they rock:

 

WordStream primarily markets PPC software and managed services but it acknowledges that search marketing does not exist in a vacuum. They are quick to analyze and evaluate new search opportunities as they arise but they also provide advice on creative and social tactics that can increase visitor traffic. They also realize that the definition of search is expanding beyond the traditional engines to include worthwhile efforts on Facebook, Twitter and LinkedIn.

Why they rock:

 

PPC Hero is the blog of digital marketing agency Hanapin Marketing. It focuses heavily on the logistics of PPC marketing but occasionally branches out to explore parallel opportunities in Twitter, Facebook and LinkedIn paid marketing.

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These blogs were selected because they were found to be the most useful in their field by the subscribers of Who's Blogging What. Every Thursday subscribers are given access to the newest and most helpful blog posts covering all aspects of digital marketing. You can try the newsletter (free) here.


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