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Social Marketing Resources — 2016

Social marketing is evolving rapidly as a business. The large social networks are pressured to monetize through innovation and some marketers feel that the “free ride” is ending. Content is the foundation of all media, however, and marketers who can create and package content wisely are able to earn and benefit from powerful social opportunities. Here are the 5 most useful social marketing blogs for 2016.

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Buffer started out in 2010 as a tool to schedule Tweets and has grown to include a diverse set of social media tools. Their blog is dedicated to “sharing, creating, analyzing and converting with social media” but is becoming one of the most valuable places to discover new digital marketing tools of all types, even beyond traditional social media. They obviously enjoy poking around at the inner workings of social media and sharing their findings in pragmatic and useful ways. If they learn more after a post is published they will even go back and update their findings.

Why they rock:

 

HubSpot has maintained its strong belief in the power of inbound marketing as it has grown to provide a series of automation tools that are widely used in all areas of digital marketing. Their marketing blog often focuses on social media as a channel through which marketers can efficiently draw attention to their well designed content and engage new prospects.

Why they rock:

 

Jeff Bullas is a highly energetic Sydney based social media strategist. His blog features posts by a number of talented writers that all convey a true enthusiasm for results oriented social marketing and it is generous with advice on achieving marketing objectives.

Why they rock:

 

KISSMetrics is primarily an analytics blog but it frequently provides useful data backed insights into social media. They are agnostic in uncovering high leverage social marketing opportunities that are otherwise overlooked across a number of platforms.

Why they rock:

 

Sprout Social is a social platform that assists in publishing and monitoring. Their blog often uncovers worthwhile but hard to find social opportunities on emerging social networks.

Why they rock:

 

These blogs were selected because they were found to be the most useful in their field by the subscribers of Who's Blogging What. Every Thursday subscribers are given access to the newest and most helpful blog posts covering all aspects of digital marketing. You can try the newsletter (free) here.


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