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User Experiences Resources  — 2016

WBW subscribers know that a carefully crafted user experience is essential if they are going to benefit from the hard earned traffic generated to their site. Faced with increased competition and decreased user attention spans, they constantly strive to find the right images, copy and calls to action that flow toward their revenue streams. The job is complicated by the number of screens, of all sizes, that users rely on in an increasingly mobile world. Here are the five blogs that the subscribers turn to for information on user experience in 2016.

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Daily Egg is the blog of Crazy Egg, a company that provides analytical tools to track web site user behavior. It shares insights into the use of images, calls to action and optimized sign up forms that can help convert web visitors into customers.

Why they rock:

 

Unbounce is a company that provides expertise on creative landing pages along with tools that enable marketers to respond nimbly to conversion challenges with limited reliance on traditional IT resources. They caution marketers against relying on their home page as a “one size fits all” landing but instead to customize according to the expectations of the user. They also seem to go over every page of a website to look for and point out conversion optimization opportunities.

Why they rock:

 

UX Movement is a blog based on the belief “that a clear, fast and easy-to-use interface is the greatest user experience”. Their posts frequently describe techniques that can make a page more inviting, easy to use, demonstrate trustworthiness and thereby encourage greater user engagement

Why they rock:

 

Wishpond has expertise in advanced lead generation and covers social media and email marketing in addition to their obvious strength in user experience. Their posts focus on specific on‑page techniques along with strategies to integrate with social media and other channels of traffic.

Why they rock:

 

Web Design Ledger straddles the space between design and marketing, and, while some posts may test the curiosity of all but the most holistic marketers, they do offer solid advice on creating web experiences along with tools that will satisfy and engage new prospects.

Why they rock:

 

These blogs were selected because they were found to be the most useful in their field by the subscribers of Who's Blogging What. Every Thursday subscribers are given access to the newest and most helpful blog posts covering all aspects of digital marketing. You can try the newsletter (free) here.


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