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Web Analytics Resources — 2016

Google Analytics, increasingly robust and mostly free, remains an irresistible lure for most of the WBW subscribers looking to track user activity on their sites. Digital marketers are interested in isolating actionable data and measuring goals as they manage increasingly complex and time sensitive campaigns across multiple platforms and with end users viewing their efforts on desktop and mobile screens of varying sizes. In addition to their own sites, marketers are curious about the success of their competitors and are interested in new tools that provide industry data.

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Google Analytics maintains an active blog that is the place to turn for new tools, explanations for using existing tools and for insight into what Google considers to be the analytical roadblocks for its large user base.

Why they rock:

 

ConversionXL does a good job of identifying and locating actionable user data that has a direct impact on marketing and revenue goals.

Why they rock:

 

Smart Insights covers all aspects of digital marketing (their posts on email marketing are also excellent). They approach analytics from the perspective of the holistic digital marketers that they are, making sure that the analytical function is prepared to return the data that will help refine and then design campaigns going forward.

Why they rock:

 

LunaMetrics is a Google Analytics Certified Partner that generously shares information about how to use new features of Google Analytics. Their blog frequently identifies some of the more esoteric but easily overlooked capabilities along with an explanation of their value and tutorials on their use.

Why they rock:

 

Practical Ecommerce focuses on online selling; their analytics coverage is direct, focused, and effective for marketing managers who need to be a step above basic in order to track their efforts.

Why they rock:

 

These blogs were selected because they were found to be the most useful in their field by the subscribers of Who's Blogging What. Every Thursday subscribers are given access to the newest and most helpful blog posts covering all aspects of digital marketing. You can try the newsletter (free) here.


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