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  Oct 23 2014 -  Spotting things you'll want to see today.
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This is the October 23 2014 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.

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Google's new Inbox

Feeding the Inbox

Google delivered its latest look at the future of email on Wednesday when it announced Inbox, an app that manages Gmail and essentially aggregates emails into a feed of to-do list items. Inbox is currently invitation only (requested at inbox@gmail.com when sent from a Gmail account) but The Next Web published a hands-on showing what it is like to use. VentureBeat explained the three reasons why it is their new favorite email app.

There are currently no ads on Inbox but the potential is there. The app looks great on mobile and is a showcase of the new Material Design Android programming environment. Unlike the similar app MailBox it has virtually unlimited ability to 'read' the emails (if an email mentions a flight then Inbox will automatically retrieve its current status). Advertising Age noted that Inbox seemed to be intent on lowering the need to actually open emails, and that marketing emails will be grouped into 'bundles'. Like any good personal assistant Inbox will learn the interests of its client and will be in a great position to suggest things like restaurants that will be open whenever the latest flight status has you getting to your destination.


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