The most talked about new content distribution opportunity of 2014 has been LinkedIn's opening up of their 'influencer platform'. Created in late 2012, the platform has been available to only about 500 top influencers but is now slowly being rolled out to all LinkedIn users. Functioning a bit like a B2B Tumblr, anyone will soon be able to publish posts on LinkedIn where they can be followed and their content shared. LinkedIn provided an extensive faq and Social Media Examiner published a description with recommended best practices to benefit from what they termed an 'opportunity to expand your reach in a major way'.
There are some caveats being discussed as well. SocialMouths went over the pros and cons and warned of a possible highly competitive platform where it may be tough to stand out. In a scenario all too familiar to Facebook Page admins, the LinkedIn Sponsored Updates may become a 'pay to play' option for LinkedIn publishers. Mizz Information was one of the early adopters who wrote about less than stellar organic traffic in these first stages.
Still, the downside is limited for energetic content creators. The program is currently limited to 25,000 users but LinkedIn has established an application for early access for those who are eager to explore a high potential platform to reach new prospects.