LinkedIn may have started a content land-grab | To read your copy of Who's Blogging What in your browser click here
Who's Blogging What Who?
  Mar 20 2014 -  Spotting things you'll want to see today.
Services»     |Subscribe|    |Twitter Feed|    |Facebook Page|    |Pinterest|    |Archives| |Contact Us|  
Share this newsletter:

Share a copy of this newsletter on Twitter Share a copy of this newsletter on LinkedIn Share a copy of this newsletter on Google+ Share a copy of this newsletter on Facebook

Anyone can now exert their influence

Open Influence

The most talked about new content distribution opportunity of 2014 has been LinkedIn's opening up of their 'influencer platform'. Created in late 2012, the platform has been available to only about 500 top influencers but is now slowly being rolled out to all LinkedIn users. Functioning a bit like a B2B Tumblr, anyone will soon be able to publish posts on LinkedIn where they can be followed and their content shared. LinkedIn provided an extensive faq and Social Media Examiner published a description with recommended best practices to benefit from what they termed an 'opportunity to expand your reach in a major way'.

There are some caveats being discussed as well. SocialMouths went over the pros and cons and warned of a possible highly competitive platform where it may be tough to stand out. In a scenario all too familiar to Facebook Page admins, the LinkedIn Sponsored Updates may become a 'pay to play' option for LinkedIn publishers. Mizz Information was one of the early adopters who wrote about less than stellar organic traffic in these first stages.

Still, the downside is limited for energetic content creators. The program is currently limited to 25,000 users but LinkedIn has established an application for early access for those who are eager to explore a high potential platform to reach new prospects.


The Facebook Commerce Index

Download The Index Report Here

ChannelAdvisor's Q4 2013 Facebook Commerce Index report tracks US retailers' Facebook pages, analyzing their growth and the methods they used to achieve these results.

Download the Index for an important review of Facebook trends that marketers need be aware of, as well as suggestions on how to adapt to these opportunities. Highlights:

  • Real-time page insights and expanded historical data for page owners
  • Custom Audiences for retailers to measure offline sales
  • Page Composer updates that make it easier to share great content
  • Mobile app ads that drive engagement and conversion

This report is provided courtesy of ChannelAdvisor.



Facebook Commerce Index

Download Now



The most useful posts of the week
Social Media

Search Marketing

User Experience

Email Marketing

Radar Screen


Share this newsletter:

Share a copy of this newsletter on Twitter Share a copy of this newsletter on LinkedIn Share a copy of this newsletter on Google+ Share a copy of this newsletter on Facebook



Twitter We also have a great Twitter feed, please don't forget to follow. Twitter




You are receiving this newsletter because our records indicate that you subscribed to the web marketing version of Who's Blogging What. If you wish to be removed from the list please use the link below. Our customer service is at service@whosbloggingwhat.com.
We welcome your comments at feedback@whosbloggingwhat.com or via our web site.

This newsletter is available by subscription only but you can subscribe (free) here:

Home Subscribe Register Your Blog About Advertise Privacy Contact



Who's Blogging What ©2012