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  Feb 19 2015  - Spotting things you'll want to see today.
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This is the February 19 2015 edition of Who's Blogging What, a newsletter that closely monitors 1,100 top web marketing blogs for online professionals involved in social media, search marketing, email, user experience and web analytics. Subscribers are updated with highlights and useful new links every Thursday. If you would like to be kept up to date you may enter your email address in the box at the right.


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Dynamic Product Ads

Smarter product placements

On Tuesday Facebook announced a new marketing unit that could make multi product marketers a lot smarter. Dynamic Product Ads will be able to search a product catalog and serve the most relevant product ad in the News Feed based on a user's browsing history across multiple devices. Venture Beat provided the details; Facebook's announcement pointed to very positive results from beta testers Shutterfly and Target.

The system relies on Facebook's Conversion Pixel to retarget a consumer based on their activity at the advertiser's web site and, as TechCrunch noted, Facebook probably knows even more about the user's interests. Products can be updated in real time so that out of stock units can be removed and the user will not be shown a product that they have already purchased.

The WSJ Digits Blog was one of several pointing out that the new Facebook ads will be an alternative to Google Shopping, although the Facebook ads are served based on browsing history as opposed to the direct query that Google enjoys. Still, as AdWeek wrote, Google has reason to fear that Facebook's trove of user data will be able to siphon off some of the important revenue of Google Shopping Ads.


Social Marketing Planning Guide 2015

Social Media Planning Guide Download The Guide Here

2015 is emerging as a great year for social marketers but the speed of new developments requires a finely tuned social strategy. This guide is an up to date planning tool with 10 fresh tactics based on the key trends shaping 2015.

Download this 2015 Social Marketing Planning Guide for the essential checklist of 10 factors that will drive social marketing success in 2015. Topics include the rise of Instagram, Facebook as a news source, and the emergence of video as a key engagement device.


This ebook is provided courtesy of Simply Measured.

 


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