Feeding the Inbox
Google delivered its latest look at the future of email on Wednesday when it announced Inbox, an app that manages Gmail and essentially aggregates emails into a feed of to-do list items. Inbox is currently invitation only (requested at firstname.lastname@example.org when sent from a Gmail account) but The Next Web published a hands-on showing what it is like to use. VentureBeat explained the three reasons why it is their new favorite email app.
There are currently no ads on Inbox but the potential is there. The app looks great on mobile and is a showcase of the new Material Design Android programming environment. Unlike the similar app MailBox it has virtually unlimited ability to 'read' the emails (if an email mentions a flight then Inbox will automatically retrieve its current status). Advertising Age noted that Inbox seemed to be intent on lowering the need to actually open emails, and that marketing emails will be grouped into 'bundles'. Like any good personal assistant Inbox will learn the interests of its client and will be in a great position to suggest things like restaurants that will be open whenever the latest flight status has you getting to your destination.